You read that right. A third of all marketing budgets are being wasted on bad briefs 🗑 That's $75B/yr wasted in the US alone 🙃
We're trying to solve that with Briefly.
Here's what you need to know:
1. The marketing brief is the single most important document in a marketing campaign 📄
- The brief is a distillation of the client’s business into the problem they need their agency to solve - think of it as the springboard for the campaign.
2. Writing good briefs is hard and most briefs are bad 😳
- Agency satisfaction rates with the briefs they receive are 10%! That means 90% of briefs are considered ‘poor’.
3. This costs companies a lot of money 💸
- The seminal piece of research in this area estimates a third of all marketing budgets are wasted on poor briefs and misdirected work (that’s $90B/ yr in the US alone).
Grammarly for briefing best practice 💫
- Tips, prompts and live feedback to help marketers write killer briefs, every time.
*Who we are*
My name’s Gabriel, my co-founder is Ewan.
- We’re based in London
- We graduated from Oxford & Cambridge a couple of years ago and both ran headfirst into the ad industry
- I’m now client side (working on user acquisition for a fintech unicorn) and Ewan is a strategist at Saatchi & Saatchi
- Together we’ve seen thousands of briefs and we're fed up of reading bad ones and seeing clients not feeling they have the support, structures or training to write good ones.
- So, that's why we started Briefly...
➡️ If you're a marketer that uses agencies for creative work, I'd love for you to try our Alpha (it's free for the first 100 people to sign up).
You can find it at: https://www.trybriefly.com/alpha
We think you'd get real value out of it and we're keen to hear your feedback.
If you're not a marketer, forward this on to your marketing friends - derrr 🙄
Buttt also feel free to drop into our Discord or follow us on LinkedIn for product updates and marketing memes (sorry, 'insights').
Ping me your Qs in the comments and if you think this looks cool, don't forget to upvote 💬
Thanks so much!
– Gabriel Sayers