95ab616d7ed3755e887c0c8abd77dfdd0fef68b0 Briefly โ€” Fixing a black hole in marketing budgets | Tech Maniac

Briefly โ€” Fixing a black hole in marketing budgets

“ You read that right. A third of all marketing budgets are being wasted on bad briefs ๐Ÿ—‘ That's $75B/yr wasted in the US alone ๐Ÿ™ƒ We're trying to solve that with Briefly. Hey Hunters, Here's what you need to know: *The Problem* 1. The marketing brief is the single most important document in a marketing campaign ๐Ÿ“„ - The brief is a distillation of the clientโ€™s business into the problem they need their agency to solve - think of it as the springboard for the campaign. 2. Writing good briefs is hard and most briefs are bad ๐Ÿ˜ณ - Agency satisfaction rates with the briefs they receive are 10%! That means 90% of briefs are considered โ€˜poorโ€™. 3. This costs companies a lot of money ๐Ÿ’ธ - The seminal piece of research in this area estimates a third of all marketing budgets are wasted on poor briefs and misdirected work (thatโ€™s $90B/ yr in the US alone). *The Idea* Grammarly for briefing best practice ๐Ÿ’ซ - Tips, prompts and live feedback to help marketers write killer briefs, every time. *Who we are* My nameโ€™s Gabriel, my co-founder is Ewan. - Weโ€™re based in London - We graduated from Oxford & Cambridge a couple of years ago and both ran headfirst into the ad industry - Iโ€™m now client side (working on user acquisition for a fintech unicorn) and Ewan is a strategist at Saatchi & Saatchi - Together weโ€™ve seen thousands of briefs and we're fed up of reading bad ones and seeing clients not feeling they have the support, structures or training to write good ones. - So, that's why we started Briefly... โžก๏ธ If you're a marketer that uses agencies for creative work, I'd love for you to try our Alpha (it's free for the first 100 people to sign up). You can find it at: https://www.trybriefly.com/alpha We think you'd get real value out of it and we're keen to hear your feedback. If you're not a marketer, forward this on to your marketing friends - derrr ๐Ÿ™„ Buttt also feel free to drop into our Discord or follow us on LinkedIn for product updates and marketing memes (sorry, 'insights'). https://discord.gg/BrYhCHhQur https://www.linkedin.com/company... Ping me your Qs in the comments and if you think this looks cool, don't forget to upvote ๐Ÿ’ฌ Thanks so much! Gabriel ”
โ€“ Gabriel Sayers

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Source: https://www.producthunt.com/posts/briefly-4